Yves Hanania
Fondateur du cabinet de conseil Lighthouse et intervenant dans plusieurs MBA.
Fondateur du cabinet de conseil Lighthouse, spécialisé en stratégie et développement de marque, il travaille avec de nombreuses marques du luxe et de mode. Titulaire d'un MBA de la Kellogg School of Management (université de Northwestern), où il a enseigné en 2021 le marketing du luxe, il intervient dans plusieurs MBA à travers le monde, dont à l'Indian School of Business et à l'ESSEC-IMHI.Founder of Lighthouse, a consulting firm specialising in brand strategy and development, he collaborates with global luxury and fashion brands. He holds an MBA from Kellogg Business School at Northwestern University in Chicago where he taught luxury marketing. He currently teaches at the Indian School of Business and at the Essec-IMHI.
Dernière parution
The Luxury Empire
Accelerations and Disruptions
Collection :
Parution :
octobre 2022
Yves Hanania, Isabelle Musnik, Philippe Gaillochet
The COVID-19 crisis has dramatically advanced the changes that started before the pandemic in the luxury sector. For instance, how is the luxury empire responding to its many challenges, such as the new ways of consumption and...
